This is a good story. The Walt Disney Co. is the first major media corporation to enforce its tighter nutrition guidelines on advertising aimed at children. First Lady Michelle Obama, who has been fighting the childhood obesity epidemic, praised Disney’s initiative during a news conference at the Newseum in Washington, D.C. Disney introduced the “Mickey Check” tool, an icon that labels nutritious menu items in stores, online, and at restaurants and food venues at its U.S. Parks and Resorts. By the end of 2012 the “Mickey Check” will appear on licensed foods products, on qualified recipes on Disney.com and Family.com, and on menus and select products at Disney’s Parks and Resorts.
Mrs. Obama said:
This new initiative is truly a game changer for the health of our children. So, for years, people told us that no matter what we did to get our kids to eat well and exercise, we would never solve our childhood obesity crisis until companies changed the way that they sell food to our children. We all know the conventional wisdom about that…. Today, Disney has turned that conventional wisdom on its head.