Walt Disney bans junk food ads on children’s TV

Mickey Check, Disney logo

This is a good story. The Walt Disney Co. is the first major media corporation to enforce its tighter nutrition guidelines on advertising aimed at children. First Lady Michelle Obama, who has been fighting the childhood obesity epidemic, praised Disney’s initiative during a news conference at the Newseum in Washington, D.C. Disney introduced the “Mickey Check” tool, an icon that labels nutritious menu items in stores, online, and at restaurants and food venues at its U.S. Parks and Resorts. By the end of 2012 the “Mickey Check” will appear on licensed foods products, on qualified recipes on Disney.com and Family.com, and on menus and select products at Disney’s Parks and Resorts.

Mrs. Obama said:

This new initiative is truly a game changer for the health of our children. So, for years, people told us that no matter what we did to get our kids to eat well and exercise, we would never solve our childhood obesity crisis until companies changed the way that they sell food to our children. We all know the conventional wisdom about that…. Today, Disney has turned that conventional wisdom on its head.

LA Times Business

Comments

Walt Disney bans junk food ads on children’s TV — 2 Comments

  1. Five stars for Disney! The world is changing…one commercial at a time. TV is such a huge influence on children who watch it. The naive assumption is “if it’s on the big screen, it must be okay for you”. We rely so much on the world to teach us how to live our lives. Glad to know Disney is spearheading a better way to teach our children. I pray that other companies will follow the example. We can make a difference for our children in the world. When those children grow to be adults, their world will be all the better for it.

  2. Oh I agree. I have been telling ‘adults’ about the BSS program and they all either don’t like “Real Vegetables” or “Can’t Cook” so they don’t want to even try it. This is why it is so important to get our kids eating better NOW before they too get into these bad habits! Thank you for your comment and come back to visit my site OFTEN!!!